Somewhere amid Derek Jeter’s fourth or fifth finale on Sunday afternoon, John Farrell spent most of his time faking a smile, trying to be a part of all the pomp and circumstance as another baseball season came to a close. In many ways, the season for Farrell and his Red Sox ended months ago. No doubt the sting hurt more on Sunday, as mathematical elimination and inevitable closure became a physical reality as the sun finally set on Fenway Park, its home players and Beantown’s most faithful. I imagine John Farrell muttering about in his mind of what went wrong; surveying the field on the last day of the season, questioning and second guessing every decision and asking himself how the Red Sox went from the … Read More… →
Can Snapchat make baseball more relevant to Millennials?
Major League Baseball’s marketing team sure hopes so. The league, stuck in a rut of plummeting ratings and ever-increasing apathy among younger audiences, is counting on the trendy social application to stop the bleeding. Or at least slow it down.
The league announced in February that it would incorporate Snapchat into its social strategy, and so far it’s delivered on that promise. MLB and some of its teams have embraced the platform as a new way to engage fans and humanize its players.
While MLB isn’t new to the social space – the league has nearly 9 million combined fans on Facebook and Twitter – its use of Snapchat is somewhat … Read More… →