Two Brothers Swimming Against the Amazon: Rochester’s Village Lamp Shop
Don’t tell me you haven’t done it–found something in a store, then guiltily taken out your phone to find a better deal on Amazon, Craig’s List or eBay.
You could argue with your guilty ol’ self and say that in the days before apps, it was similar to heading into the tire store with a newspaper add of a competitor’s price and asking them to beat it. But now, you just have to click the little button and the over-stressed Amazonians are already whisking down their sweatshop canyons of shelves to get your order out the conveyor belt before you reach your car–with the retail owner, like your dog at the beginning of your work day, watching and your “Buy American” bumper sticker roll away.
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