Abilify’s Bathrobe: The Joe Camel of Anti-Depressants

BathrobeStalker

The first time I saw the Abilify ad, I thought Saturday Night Live’s monologue had just finished.  There was no way it was serious…

I am fortunate not to suffer from the crippling effects of depression, but when I saw this cartoon, I felt insulted for the millions who do.  It’s tough enough to have to admit that you’re at the mercy of this syndrome but to have a pharmaceutical company display its complexities with an animated bathrobe, like a possessed Linus’s blanket, is wrong.

Not only does it perpetuate the “loafer/just get out of the house” stereotype of depressed people remaining in … Read More…