Then Along Came a Snyder: Super Bowl Scuba-Governor & Four Great Lake Shipwrecks to Explore Before Drowning in $30 Million in Ads
It’s not every Super Bowl you see a snorkeling governor rising dramatically from the depths of a swimming pool. Toss in the Phil Hartman-like cheesy narrator and you’ve got a $400,000 bid for amnesia.
And while Super Bowl ads often have strange, engaging openings, they often aren’t know for their literary depth Even the press secretary of former Michigan GOP governor John Engler admitted he was a bit baffled: “Truscott initially was confused by the snorkeling scene too, but upon further reflection, he thought it worked as a metaphor.” (link)
Most Super Bowl ads don’t require “further reflection.” There’s not a lot of metaphors either, unless you count cute dogs, groin-injuries and trucks hauling cattle. This strange spot produced by Strategic Perception Inc. of … Read More…
