Defining the 2014 Detroit Tigers’ Regular Season

Perspective

Somewhere amid Derek Jeter’s fourth or fifth finale on Sunday afternoon, John Farrell spent most of his time faking a smile, trying to be a part of all the pomp and circumstance as another baseball season came to a close. In many ways, the season for Farrell and his Red Sox ended months ago. No doubt the sting hurt more on Sunday, as mathematical elimination and inevitable closure became a physical reality as the sun … Read More…

MLB Strikes Big with Snapchat. What’s on Deck?

Can Snapchat make baseball more relevant to Millennials?

Major League Baseball’s marketing team sure hopes so. The league, stuck in a rut of plummeting ratings and ever-increasing apathy among younger audiences, is counting on the trendy social application to stop the bleeding. Or at least slow it down.

The league announced in February that it would incorporate Snapchat into its social strategy, and so far it’s delivered on … Read More…