Fracking, Rat-Packing & Heart-Attacking: Opening Pandora’s Box of Ads

It is better to give than receive–particularly homework.  But for one weekend my high school students didn’t mind, at first, being asked to watch the Super Bowl and its commercials.

The quickly frowning class soon realized it would have to count the number of edits, how a narrator was used, the use of graphics, music, celebrities, etc.  But my favorite column read, “Intended Audience.”  I started the assignment back when the agencies realized they could had grab the same audience … Read More…