Two Brothers Swimming Against the Amazon: Rochester’s Village Lamp Shop

Don’t tell me you haven’t done it–found something in a store, then guiltily taken out your phone to find a better deal on Amazon, Craig’s List or eBay.
You could argue with your guilty ol’ self and say that in the days before apps, it was similar to heading into the tire store with a newspaper add of a competitor’s price and asking them to beat it. But now, you just have to click the little button and the … Read More…