Delta Tweet Shows Perils of Real-Time Marketing

Another week, another social media snafu for an airline company. Two months after US Airways posted what will surely go down as the lewdest tweet from a business account of all time, it was Delta’s turn to take flight on the runway of incompetence.

The moment came after Monday’s World Cup soccer match between the United States and Ghana. The US won the game, 2-1, behind a last minute goal by John Brooks, AKA … Read More…

MLB Strikes Big with Snapchat. What’s on Deck?

Can Snapchat make baseball more relevant to Millennials?

Major League Baseball’s marketing team sure hopes so. The league, stuck in a rut of plummeting ratings and ever-increasing apathy among younger audiences, is counting on the trendy social application to stop the bleeding. Or at least slow it down.

The league announced in February that it would incorporate Snapchat into its social strategy, and so far it’s delivered on … Read More…

Shocking NHTSA Commercial Captures Horrors of Texting and Driving

Head bobbing, car swerving, one hand on the wheel, the other on a cell phone.

From neighborhoods to freeways, texting and driving has become all too common in the United States. Millions of brazen motorists text and drive every day, testing the laws of chance and putting every driver on the road in peril.

According to the U.S. Department of Transportation, more than 3,000 Americans die from distracted driving every year. Thousands of others suffer … Read More…