MLB Strikes Big with Snapchat. What’s on Deck?

Can Snapchat make baseball more relevant to Millennials? Major League Baseball’s marketing team sure hopes so. The league, stuck in a rut of plummeting ratings and ever-increasing apathy among younger audiences, is counting on the trendy social application to stop the bleeding. Or at least slow it down. The league announced in February that it would incorporate Snapchat into its social strategy, and so far it’s delivered on that promise. MLB and some of its teams have embraced the platform as a new way to engage fans and humanize its players. While MLB isn’t new to the social space – the league has nearly 9 million combined fans on Facebook and Twitter – its use of Snapchat is somewhat surprising. The league is painfully slow at adapting to social and technological paradigms (it didn’t even implement instant replay until 2014), so embracing an app that’s still in its nascent stages qualifies as a… Read More…

Get Hooked Up On LinkedIn: Reaching New Career Heights with a Few Clicks

Although it is easy to believe that you have peaked in your career or that your true potential is out of reach, networking on the internet opens up more doors than any one person can shut. It may appear to be overwhelming at first but there are effective ways to put your best digital foot forward without getting stressed out. And you may have more say in your future than your socioeconomic status would indicate. Joining social, job-seeking websites can even the playing field pretty quickly when it comes to prospective job seekers. Whether you are employed or otherwise, situational perspective should be common ground among any single person who has access to the internet. We all have expectations for ourselves, no matter where we come from. Let’s focus on LinkedIn. It is often overlooked as a valuable tool, often poorly utilized and too readily ignored by people who are… Read More…