Making People Feel Like Dummies: Swimming the Treacherous Waters of Sheldons

I’ve had some pretty memorable conversations at the checkout counter at Radio Shack: “So you need a male-to-male connector…” (I was fourteen, buying some cables for my stereo–a bit startled by this apparent pickup line.) “Can I please have your address?” (Perhaps another line, but I was just paying cash.) And my favorite, when I was buying a 25-foot audio cable… “May I ask what you’ll be using this for?” The guy was implying that purchasing an audio cable to run video through a non-gold-plated triple-insulated cable may not only ruin the quality of my picture but perhaps offset the precarious balance of the Middle East peace talks. “Thank you for shopping with us…dummy.” Radio Shack has survived, somehow, by cornering the market of oddball technical needs at crazily marked up prices.  And, with the development of any specialty, there comes the inevitable feeling of invincibility and irreplaceablilty.  I’ve seen… Read More…