Industry Night at the Auto Show: The Top 5 Displays

In sales and marketing, the best professionals need to know every inch of their product. In advertising, it is equally as important to know the ins and outs of every other product on the market. That’s why they finagle a $93 Industry Night at the Auto Show invitation for the Creative Department folks like me. A chance to peruse current and upcoming vehicles from every major manufacturer and parts retailers without having to deal with the suits and elbows that flood the floor when it opens to the public. Admittedly, one of my favorite parts of this event each year is the simulated and virtual driving stations. Unfortunately that is not the highlight this year, as most of them are pretty forgettable. Maybe with the exception of the Ford Focus ST simulator, which ends up being more like driving a regular Focus anyway because it only has automatic transmission capability…. Read More…