Fracking, Rat-Packing & Heart-Attacking: Opening Pandora’s Box of Ads

It is better to give than receive–particularly homework.  But for one weekend my high school students didn’t mind, at first, being asked to watch the Super Bowl and its commercials. The quickly frowning class soon realized it would have to count the number of edits, how a narrator was used, the use of graphics, music, celebrities, etc.  But my favorite column read, “Intended Audience.”  I started the assignment back when the agencies realized they could had grab the same audience that didn’t get a sandwich during a timeout for the first Macintosh ad in 1984–and the Bud Bowl began. Generally, a football game will not be the correct forum for Mop & Glow, pet food or feminine hygiene.  (Someone on Madison Avenue once gave birth to the strange descendant of “It’s not your father’s Oldsmobile” as the cringe-worthy, “It’s not your mother’s tampon.” ) The standards for the “Big Game,” as the NFL insists other… Read More…