New Podcast: Marketing Guru Discusses Google-Ads, App-Creation & Common Mistakes

  Kevin Walsh interviews Sandy Barris, a longtime marketing expert. He is the author of 97 Marketing Secrets to Make More Money and the app, Sales Goal On Fire Pro.  More information at www.SandyBarris.com Sandy shares his lifelong journey and lessons, including: – Writing a book, not to sell but to use as a giant business card of credibility – How Google’s AdWords works, and which words cost the most) – Creating an App (or hiring the right people to do it for you) – Marketing a la carte (one-day turnaround for customers who just need booster-shots) – War stories (successes and failures) – Election Ads (does negativity work?)

Amazon, My Guilty Conscience and the Decline of Detroit Shopping

I was waiting for some photos to get developed at Meijer–a Michigan-based store where I had done my shopping since they opened in 1977, a short bike ride from my house. It was an enormous place–“Thrifty Acres” they called themselves. Even now, when I walk through the produce area, I remember where the record and 8-track department was. I can still see the “Saturday Night Fever” and “Grease” cardboard mobiles hanging from the drop ceiling. My favorite memory is the foot-long plastic containers that encased the 8-tracks to discourage shallow-pocketed shoplifters. Meijer also carried darkroom chemicals in their own specialized photo store, inside one of the acres. It was a pretty cool place for a kid creating a darkroom under the basement stairs. I felt naturally drawn down the photo aisle, almost smelling those foul developers, fixers and stop bath solutions I used to mix up in the laundry tub…. Read More…