Delta Tweet Shows Perils of Real-Time Marketing

Another week, another social media snafu for an airline company. Two months after US Airways posted what will surely go down as the lewdest tweet from a business account of all time, it was Delta’s turn to take flight on the runway of incompetence. The moment came after Monday’s World Cup soccer match between the United States and Ghana. The US won the game, 2-1, behind a last minute goal by John Brooks, AKA The Greatest American Since Abraham Lincoln. In the opening minute of the game, Clint Dempsey stunned the world with the fifth-fastest goal in World Cup history. Twitter lit up like a hippie at Bonnaroo, and brands were determined to inject themselves into the conversation. That’s when Delta stumbled into the room like a drunk uncle and unfurled this astonishing gem: We’re sorry for our choice of photo in our previous tweet. Best of luck to all… Read More…

MLB Strikes Big with Snapchat. What’s on Deck?

Can Snapchat make baseball more relevant to Millennials? Major League Baseball’s marketing team sure hopes so. The league, stuck in a rut of plummeting ratings and ever-increasing apathy among younger audiences, is counting on the trendy social application to stop the bleeding. Or at least slow it down. The league announced in February that it would incorporate Snapchat into its social strategy, and so far it’s delivered on that promise. MLB and some of its teams have embraced the platform as a new way to engage fans and humanize its players. While MLB isn’t new to the social space – the league has nearly 9 million combined fans on Facebook and Twitter – its use of Snapchat is somewhat surprising. The league is painfully slow at adapting to social and technological paradigms (it didn’t even implement instant replay until 2014), so embracing an app that’s still in its nascent stages qualifies as a… Read More…

Shocking NHTSA Commercial Captures Horrors of Texting and Driving

Head bobbing, car swerving, one hand on the wheel, the other on a cell phone. From neighborhoods to freeways, texting and driving has become all too common in the United States. Millions of brazen motorists text and drive every day, testing the laws of chance and putting every driver on the road in peril. According to the U.S. Department of Transportation, more than 3,000 Americans die from distracted driving every year. Thousands of others suffer serious and traumatic injuries. This is no surprise when you consider texting and driving makes a crash up to 23 times more likely. As this issue has gained steam in recent years, many have been waiting for the government to strengthen its stance against texting and driving. The public sector already invests millions in its “Drive Sober or Get Pulled Over” and “Click It or Ticket” campaigns. How can it be so lax about an… Read More…