Get Hooked Up On LinkedIn: Reaching New Career Heights with a Few Clicks

Although it is easy to believe that you have peaked in your career or that your true potential is out of reach, networking on the internet opens up more doors than any one person can shut. It may appear to be overwhelming at first but there are effective ways to put your best digital foot forward without getting stressed out. And you may have more say in your future than your socioeconomic status would indicate. Joining social, job-seeking websites can even the playing field pretty quickly when it comes to prospective job seekers. Whether you are employed or otherwise, situational perspective should be common ground among any single person who has access to the internet. We all have expectations for ourselves, no matter where we come from. Let’s focus on LinkedIn. It is often overlooked as a valuable tool, often poorly utilized and too readily ignored by people who are… Read More…

Industry Night at the Auto Show: The Top 5 Displays

In sales and marketing, the best professionals need to know every inch of their product. In advertising, it is equally as important to know the ins and outs of every other product on the market. That’s why they finagle a $93 Industry Night at the Auto Show invitation for the Creative Department folks like me. A chance to peruse current and upcoming vehicles from every major manufacturer and parts retailers without having to deal with the suits and elbows that flood the floor when it opens to the public. Admittedly, one of my favorite parts of this event each year is the simulated and virtual driving stations. Unfortunately that is not the highlight this year, as most of them are pretty forgettable. Maybe with the exception of the Ford Focus ST simulator, which ends up being more like driving a regular Focus anyway because it only has automatic transmission capability…. Read More…

Iced Tea and Rejection: Life of an Advertising Copywriter

We welcome Phil DeAngelis to MyMediaDiary.  This is his first post! Housed along many inner streets of major cities across the world, there’s a magical place where scatter-brains get paid to think and dink around all day. To pump nerf balls and adjust swivel-chairs from the ground up and then back again. A place where anyone can wear whatever they want. And there are no rules. Okay, so that place doesn’t exactly exist. But somewhere near the corner of “Almost” and “Not Quite” there lies the creative department of an advertising agency. For the record there are some rules, and you can’t dink around all day. But I wanted to set the proper mood. Other than the importance of iced tea, the purpose of this entry is to offer a narrow prod into the life of a Copywriter, considering that the job is oft misunderstood. Mainly for other lost souls… Read More…